Client:

VISA

Role:

SOCIAL CREATIVE LEAD

Year:

2026

Led the social creative team for Visa, overseeing creative direction across always-on and campaign work. Guided the team from concept to execution, shaping social-first ideas that made Visa relevant, engaging and culturally connected.

KOL CAMPAIGN – UP YOUR JB GAME

What happens when two friends who love throwing shade at each other try to outdo one another in JB?

We brought Amanda and Bo Lin together for a social series where they compete to “up” each other’s JB game, uncovering different experiences along the way, with Visa benefits woven naturally into every adventure.

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