TRUST
Go-to-Market 2023
Digital bank for allSingapore’s first digital bank
How do you launch in a market ruled by heavyweights?
With bold moves and a big heart.
We rolled out a punchy, multi-channel strategy — from screens to streets — to show everyday Singaporeans that Trust lives up to its name.
And to keep the momentum going?
An unlimited referral program that turned customers into our loudest advocates.
Main Film
These ads highlighted the benefits (customer value proposition) and features of signing up, and also assured potential customers that Trust was a legitimate option.
TRUST is transparent
TRUST is essential
TRUST is instantly rewarding
TRUST makes things easy
Our visuals intentionally differed from traditional polished banking ads by featuring everyday Singaporeans and prominently using brand colours to establish Trust’s unique identity – We painted the town Trust Blue!
NTUC Takeover & OH Media Buy
NTUC Takeover
Each video panel featured Trust USP video
OOH
Social Platform
It’s a successful launch, over 100,000 new customers in 10 days!
