Client:
DISNEY CRUISE LINE SG
Role:
SOCIAL CREATIVE LEAD
Year:
2026
FROM SAIL-AWAY PARTY ANTHEM TO SOCIAL DANCE CHALLENGE
We wanted “Let’s Set Sail” to become more than a song heard aboard the Disney Adventure. We wanted it to stick, spread and get people moving.
So we turned its signature choreography into the #LetsSetSailChallenge, led by the Dance Captain, Captain Mickey and Captain Minnie, taking the energy of the sail-away party from the ship to everyone’s social feeds.