Client:

GOOGLE

Project:

MAJULAH AI – CONCEPT STAGE

Year:

2026

MAJULAH AI is a programme that empowers every Singaporean with the tools and skills to embrace AI, seize new opportunities for growth, and harness its benefits.

The brief is to create a distinctive visual identity for Majulah AI, from a logo that embodies progress and empowerment to a flexible system applied across touchpoints and programme merchandise.

DESIGN CONCEPT

This Majulah AI logo places the ‘U’ at its core, symbolising the individual’s role in progress and innovation. The ‘U’ represents upskilling and advancement, serving as a reminder that every step forward in technology begins with you.

‘U’ and ‘AI’ are highlighted in Gemini colour.

The ‘U’ becomes a symbol of adaptability and growth and this is how Majulah AI empowers people to stay agile, expand their potential, and move forward confidently in an ever-changing digital landscape.