ALCON
Air Optix – APAC Market 2024 Social Campaign
DON't OVERTHINK ITBreaking the Barriers
Alcon’s Air Optix contact lenses are made with first-timers in mind, easy, seamless, and stress-free.
But for many Gen Z users, wearing contacts still feels intimidating, often due to lingering myths and misconceptions.
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CASE STUDY
Split across 2 campaign waves, the content was crafted to be relatable, engaging, and ready for rollout across the APAC market.
Social Videos
Wave I
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Wave I 〰️
Video 1 – Safety
“Will contacts get lost behind my eyes?”
#EyeDance
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“Are contact lenses easy to put on?”
Video 2 – Application
#10secChallenge
😮💨
Video 3 – Discomfort
“Is it okay if my eyes tear up with my contacts in?”
#ReactionChallenge
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3 Tips
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Insertion | Removal | Hygiene
Wave II
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Wave II 〰️
Keep calm and carry on
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Video 4
Doppelganger
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Video 5
Product Benefits
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Video 6
