Client:

ALCON

Project:

AIR OPTIX: DON’T OVERTHINK IT

Market:

APAC Social Campaign

Year:

2024

Split across 2 campaign waves, the content was crafted to be relatable, engaging, and ready for rollout across the APAC market.

Breaking the Barriers

Alcon’s Air Optix contact lenses are made with first-timers in mind, easy, seamless, and stress-free.

But for many Gen Z users, wearing contacts still feels intimidating, often due to lingering myths and misconceptions.

👀

Wave I

〰️

Wave I 〰️

Video 1 – Safety

“Will contacts get lost behind my eyes? ”

#EyeDance

Video 2 – Application

“Are contact lenses easy to put on? ”

😮‍💨

#10secChallenge

Video 3 – Discomfort

“Is it okay if my eyes tear up with my contacts in? ”

🥲

#ReactionChallenge

3 Tips

✨

✨

Insertion | Removal | Hygiene

Wave II

〰️

Wave II 〰️

Video 4

Keep calm and carry on

😌

Video 5

Doppelganger

👯‍♀️

Video 6

Product Benefits

💦

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