ALCON
Air Optix – APAC Market 2024 Social Campaign
DON't OVERTHINK ITBreaking the Barriers
Alcon’s Air Optix contact lenses are made with first-timers in mind – easy, seamless, and stress-free.
But for many Gen Z users, wearing contacts still feels intimidating, often due to lingering myths and misconceptions.
CASE STUDY
Split across 2 campaign waves, the content was crafted to be relatable, engaging, and ready for rollout across the APAC market.
Social Videos
Wave I
〰️
Wave I 〰️
Video 1 – Safety
“Will contacts get lost behind my eyes?”
#EyeDance
Video 2 – Application
“Are contact lenses easy to put on?”
#10secChallenge
Video 3 – Discomfort
“Is it okay if my eyes tear up with my contacts in?”
#ReactionChallenge
Wave II
〰️
Wave II 〰️
Video 4 – Keep Calm and Carry On
Video 5 – Doppelganger
Video 6 – Product Benefits
