Neutrogena
Hydro Boost – APAC Market 2018 Activation Campaign
marathon moistureIdea
Women need hydration that won’t quit halfway through their day, a moisturizer that can keep up and go the distance.
So, we put Hydro Boost Water Gel to the ultimate test.
Introducing: Non-Stop MARATHON MOISTURE
2 cars – KOLs and fans on the ultimate torture test
In each car, a KOL and 2 fans, one using HB and the other use product X will get live tips from the audience and explore the city. But only for as long as their hydration levels last.
4 fans are selected through a contest
Comparing hydration
2 KOLs take them on a joyride where two cars drive around Taiwan
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Enjoying cool spots chosen by the audience, live.
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The fun day can end too early if hydration levels get too low.
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Science Video
Main Film
