Neutrogena
Hydro Boost – APAC Market 2018 Activation Campaign
marathon moistureIdea
Women need hydration that won’t quit halfway through their day—a moisturizer that can keep up and go the distance.
So, we put Hydro Boost Water Gel to the ultimate test.
Introducing: Non-Stop MARATHON MOISTURE
2 cars – KOLs and fans on the ultimate torture test
In each car, a KOL and 2 fans, one using HB and the other product X, will get live tips from the audience and explore the city - but only for as long as their hydration levels last.
4 fans are selected through a contest
Comparing hydration
2 KOLs take them on a joyride where two cars drive around Taiwan
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Enjoying cool spots chosen by the audience, live.
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The fun day can end too early if hydration levels get too low.
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Science Video
Main Film
