Alcon’s latest campaign aims to introduce an innovation upgrade to their Precision 1 contact lenses, promising a 16 hours of lasting comfort.

This film is to portray one of Alcon muse Anna's confidence and inspiring energy throughout the day, experiencing 16 hours of comfort in hyperbolic humour.

Dynamic activities from playing Frisbee in the morning – riding an unicycle with Pizza boxes – driving sports car at night – speed off to the space!