Client:

ALCON

Project:

PRECISION1 “SEE WHAT HAPPENS”

Year:

2026

Alcon’s latest campaign aims to introduce an innovation upgrade to their Precision 1 contact lenses, promising a 16 hours of lasting comfort.

This film is to portray one of Alcon muse Anna's confidence and inspiring energy throughout the day, experiencing 16 hours of comfort in hyperbolic humour.

Dynamic activities from playing Frisbee in the morning – riding an unicycle with Pizza boxes – driving sports car at night – speed off to the space!

We reimagined the main film into 3 slices of the day, capturing different moments of the day to meet our audience right where they are, when it matters most.

Morning

Afternoon

Evening

Social Videos

BTS

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BTS //

Awesome crew from FRAME KR

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