Health Promotion Board
AMR Campaign 2024
CONSUME RESPONSIBLY
We live in a world shaped by labels, where warnings caution us about our vices and ratings influence our choices.
Yet, the consumption of antibiotics remains notably absent from such scrutiny. This lack of awareness has led to widespread misuse, fueling the rise of antibiotic resistance.
Our goal
is to empower Singaporeans to make informed decisions about antibiotics by reshaping their understanding of this critical medication.
In this series, we debunk common myths about antibiotics, ultimately helping our target audience become smarter about the way they consume it.
3 Educational Videos
Myth 1
Antibiotics cure everything
Myth 2
Antibiotic consumption only affects me and my health
Myth 3
I can stop taking antibiotics once I feel better
From online to offline, we extended the campaign into high-traffic physical spaces to boost engagement and drive awareness — especially among seniors who are less digitally active.
OOH Media Buy
